Wednesday, 12 September 2007

misapprehension


Using quotation marks as emphasis: it's wrong.

I like this item in the New York Sun a couple of weeks ago: "...nothing cheers me up like signs written under the impression that quotation marks convey emphasis", writes John McWhorter.

See what he says? They don't convey emphasis - at least not to conservative fuddy-duddies like John and me.

TRY OUR "FAMOUS" COFFEE..."GARDEN CITY SHOPPING CENTRE"..."BAKING BREAD FOR 100 YEARS"...the new boldface is bogus!

Picture courtesy Wikipedia

2 comments:

A Westlake said...

What about the insistence of using CAPS FOR EMPHASISING EVERY SMALL BORING DETAIL IN AN ARTICLE?

Or ppl who ryt in txt spk bcos dey tink itz relli kewl n ezy 2 read.

God help us.

Alyce said...

"Notice how many people say That's a whole nother issue , and how we rarely if ever encounter 'whole nother' in print, except if a person is quoted."

No way. I have never heard that expression. I absolutely refuse to believe that. That's absurd. Nobody could ever think that was okay.

www.awholenother.com sums up my emotions on the matter.

I wish I made that site.