
I love the title of this blog, Magazine Death Pool.
Two days ago it pronounced the imminent demise of Business 2.0.
See the side column for categories...I like the percentage chances of success some mags are given (in February, when OK! entered the US market the verdict was: SURVIVAL ODDS: 10%).
"Although many are still in denial, the golden age of magazines is over," the intrepid blogger says.
"Advertising is being sucked like a vacuum cleaner to the Internet and television. Newsstand sales are in freefall and there's no sign of stopping. Junior would rather IM and download music than read a magazine or a newspaper. Time inc. is laying off and taking buyouts."
What do you reckon: true?
"We dedicate this blog to those magazine which look like they may be joining that Great Trashbin in the Sky, polybagged onto the River Styx, with blow-in cards a one-way ticket to oblivion."
1 comment:
Well, it's all a little too cynical for me. I think there will always be a market for magazines. All the magazines Mr. Death Pool mentions? They were never popular to begin with. I just hate his attitude:
"Alice Cooper is one of the Grim Reaper's favorite bands from the 70's with their classic 1971album Killer, and the song "Dead Babies." Perhaps you remember the lyrics? Sing along with the Reaper if you know this one: 'Dead babies can't take care of themselves/Dead babies can't take things off the shelf.'"
Note he doesn't dare predict the death of anything like Vogue or Rolling Stone or Who. It doesn't take a genius to guess that 'Bundle' had no real chance, I don't understand why he had to bring Alice Cooper into this, and why he thinks he's imparting groundbreaking ideas onto the masses by remarking that such a niche magazine was going to fail.
Actually, I suppose babies are pretty common. Bad example. I just really hate that blog.
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